Save time, improve accuracy, and help your company blog flourish by using some nifty SEO and writing tools
Whether you’re just starting out on your blogging journey or are looking to improve your current blog’s traction, the SEO side of things can be a little daunting. As any content writer will know, blogging is both an art and a science. You want to use your creativity to craft engaging content that readers enjoy but you also want to master the metrics! Doing it all is a tall order. But don’t worry. Fortunately, there are lots of writing tools available to help you out.
Is it cheating? We hear you ask. Does using spell check make you a lazy writer? In short, no. Using some handy writing tools doesn’t take away from your ability to bring words together to create meaning and provide your readers with value. Rather, the writing tools we’ll be discussing are helpful for proofreading and checking your work for accuracy.
When it comes to AI writing tools — those that generate content for you — well, that’s a slightly more controversial subject in the copywriting world. We’d love to hear your thoughts on the matter, but perhaps that’s a topic for another blog!
For now, here are a few of our favourite writing and editing tools…
Writing and editing tools
If you’re not so confident about your grammar and punctuation, writing and editing tools are a great way to check your work. We’re big fans of proofreading here at Zipcopi — in fact, we think it’s pretty darn essential. But if you don’t have a helpful colleague who can cast an eye over your work, some of these tools can do it for you.
A popular application for students, academics, and copywriters alike, Grammarly highlights typos and offers suggestions to correct them. From accidental double spaces to phrases that require hyphenation, Grammarly is great for picking up errors your eyes might miss. It also picks up on words that may be unnecessary, so you can keep your work as succinct as possible.
You’ll get suggestions on correctness, clarity, engagement, and delivery.
What’s more, you can choose your writing goals and apply them to your Grammarly documents. Perhaps you want your content to be very formal or would prefer it to have a friendly, welcoming tone. Either way, you can select audience, formality, domain, and tone goals to ensure you reach your reader in the way you wish to.
Grammarly is available as a free app or you can upgrade to a paid premium version for more in-depth suggestions.
Similarly to Grammarly, Hemingway offers corrections and tone suggestions to improve your writing. Hemingway points out when simpler word alternatives are available and highlights complex sentences that may benefit from streamlining. Colour coding can help you identify errors at a glance.
It’s worth noting that if you copy and paste your work into the Hemingway editor then copy the corrected version back to your document, you may need to reformat it.
A good old-fashioned thesaurus
Are you even a writer if you don’t constantly type ‘synonym of…’ into Google?
Variety is the spice of life and a broad vocabulary is beneficial when writing any copy or long-form content. Of course, when it comes to keywords, it’s good to be repetitive — to a degree. It’s just as vital to avoid keyword stuffing, which can damage your SERP ranking. (Keyword stuffing is where you add in a keyword excessively in a way that doesn’t read naturally.)
However, using the same phrasing over and over again can be boring to read. To engage your reader and provide them with valuable content, flex those vocab muscles. A thesaurus or thesaurus app can help broaden your lexis horizons (and yes, we may have searched for an alternative to ‘vocabulary’ there).
In addition to making sure you have a lovely broad vocabulary, top-notch writing finds creative ways to inform, entice, and engage.
If you’re encouraging readers to “think outside the box”, “never judge a book by its cover”, and by your product “in the nick of time”, you can probably expect a few eye rolls.
To avoid this, copy and paste your work into the Cliche Finder text box. The software will show you any potential cliches in the text so you can keep your content fresh and original. As a bonus, Cliche Finder gives you some spelling suggestions, too.
SEO and content research tools
The above writing tools are excellent for refining and perfecting your work. But what about starting points? To make sure your company blog posts are reaching your target audience and providing them with information that they genuinely care about, you might want to explore some SEO and content research tools. Here are a few that we particularly recommend.
Ahrefs is an all-in-one SEO tool that allows you to optimise your website, look at competitors, and explore keywords. You do need to set up an account for it but Ahref’s keyword explorer is indispensable for finding what your potential customers are searching for.
As well as offering keyword suggestions around your topic, it lets you know each keyword’s monthly search volume. You also get a difficulty rating which indicates how challenging it will be for you to rank for a certain keyword. Ideally, you want to focus on search terms and phrases that have a high search volume and low difficulty rating. This combination gives you a better chance of ranking highly for that keyword.
Answer the Public
Another handy tool for finding search terms is Answer the Public. You don’t get search volume information but it’s a great way to find long-tail keywords. Enter a subject matter or keyword and the platform will offer suggestions of what people are searching for.
For instance, if you type in “search engine optimisation”, you’ll see dozens of questions and phrases surrounding it. Such as:
- What does search engine optimisation include?
- How to do search engine optimisation for a website
- Search engine optimisation and pay-per-click marketing strategies
These phrases and questions can make a great starting point for H2 subheadings within your business blog articles.
How do you upload your blogs to your website? If you use WordPress, Yoast is an excellent plug-in option. You can specify a keyword and Yoast will let you know if you’ve used the search term an optimised amount of times.
It also helps you write an optimised meta title and meta description, which is vital for boosting your ranking on search engine results pages. As well as indicating your metadata and keyword performance, the plug-in will analyse your work’s readability. It will score you on clarity, sentence length, variety, and section lengths. And if you’ve used our suggested writing and editing tools, you should get a perfect score in these areas!
Try and get your Yoast smiley faces green so you can be sure you’ve produced top-quality content!
Engaging blog content from Zipopi
Writing a company blog is a brilliant way to boost your traffic and rankings. If you’re finding that crafting regular, valuable content is taking up too much time when you need to focus on other areas of your business, the Zipcopi team can help.
Our experienced writers are seasoned bloggers with an eye for detail and a solid understanding of SEO strategy. Feel free to get in touch with us to discuss your blogging needs. You can also find us on Instagram, Facebook, and LinkedIn.