9 reasons your eCommerce business needs a blog

9 reasons your eCommerce business needs a blog

Building a consistent, quality blog can take time but did you know it can do wonders for your eCommerce business?

Whether you’re just starting out with your eCommerce business or you’ve been established for a while but want to elevate your digital marketing efforts, a blog can be an excellent addition to your site. 

How? Let’s take a look…

Benefits of an eCommerce blog

A blog is a great way to boost your visibility, no matter what industry you’re in. But for eCommerce companies, in particular, there are some brilliant benefits to this form of content marketing.

1. It’s great for SEO

Blogs are an effective way to improve your SEO. Why is this essential? Well, you could be selling the most fantastic, revolutionary product in the world but if customers can’t find you, you probably won’t make many sales. 

The digital world is a competitive place so it’s vital to give Google and other search engines as many reasons as possible to place your website at the top of the search engine results page (SERP). Higher visibility = more traffic and a better chance of sale conversions.

By finding relevant keywords that your customers are searching for, you can boost your SERP rankings. A blog gives you the opportunity to use those key search terms in a way that brings value to the reader and avoids keyword-stuffing (the number one SEO no-no).

If you’re looking for a tool to help you with your keyword research, take a look at Ahrefs and these other handy SEO and writing tools.

2. A blog can increase your backlinks

Another key part of an effective SEO campaign is to increase the number of backlinks to your page. Backlinks are where another site links to your page. They are an important SEO factor as search engines see backlinks as a vote of confidence — another website or company thinks you have useful content. 

SEO statistics dashboard

3. It can provide you with social media material

Coming up with new social media material can be tricky. But your eCommerce blog can provide you with a great starting point. You can repurpose your long-form content into short, snappy posts that will entice customers to your site. Add a visual flair with some engaging images, et voila, you’ve got some great Instagram posts.

Another way you can use your blog content on social platforms is to present a snippet and link to the full article. You’ll create intrigue and improve your click-through rate (CTR). 

4. It engages your customers

If you want to build a business that’s about more than just sales, an eCommerce blog can help engage your site visitors. You can use your blog in a variety of ways and offer potential customers valuable information — it doesn’t all have to be sales-focused. Alternatively, you could feature your products in a way that builds trust. For instance, perhaps you could share success stories from people who have used your products.

5. It positions you as an industry expert

Another benefit of crafting engaging content for your eCommerce blog is that you can show your knowledge and expertise. If potential customers see that you know what you’re talking about, they’ll have more confidence in your brand and product offerings. 

Providing tips, tricks and hacks that readers can use can give you a leg-up on the competition. Always make sure your content genuinely brings value to your reader. What information can you offer them that will answer their questions and improve their day?

6. A blog helps build brand loyalty

As well as providing valuable content that shows readers you know your stuff, an eCommerce blog can build a relationship with customers and encourage them to return again and again. Posting regularly means they can look forward to your next information tidbit and are more likely to check your website frequently.

7. You can keep your customers updated on new products

Social media is good for announcing new products, but with ever-changing algorithms, it can be a bit tricky to know how long your post will be visible. Adding company announcements or new product information to your eCommerce blog can keep customers up to date and encourage them to look at your latest items. Just remember to include a strong call to action (CTA)!

SEO statistics dashboard

8. You can build a sense of community

Adding a comment function to your blog gives customers and site visitors the opportunity to engage with your content and create a dialogue. What’s more, if readers like your post, they’ll be able to share it to social media sites, increasing your reach and traffic. 

9. It’s a cost-effective marketing platform

An effective digital marketing strategy incorporates paid ads and top-quality content. If you want to manage your budget, then an eCommerce blog is ideal for generating traffic and boosting conversion rates without spending lots of money. 

Content writing services for your eCommerce blog

Whilst an eCommerce blog can indeed be cost-effective and ultimately generate higher revenue, building consistent, relevant content can take time. If your eCommerce business is looking for support for written content, you might want to look at outsourcing. 

At Zipcopi, we have experience in crafting optimised blog content that engages readers and can improve your conversion rate. If you’d like to chat with us about content writing for your eCommerce blog, please don’t hesitate to get in touch. Find us on Instagram, Facebook, and LinkedIn or send us an email: hello@zipcopi.com

We look forward to collaborating!