Blog

Welcome to the Zipcopi blog! Please browse our articles for inspiration and advice on all things copywriting. And if you’re keen to start your own blog, feel free to get in touch to discuss your needs and our copywriting services.

What is metadata?

When it comes to copywriting, the first thing that comes to mind is often the stuff you see on the […]

8 tips for writing engaging product descriptions that sell

Entice potential customers to click ‘buy now’ with these product description writing tips If you’re an eCommerce brand looking to […]

What is tone of voice (TOV)?

How you say something is just as important as what you say… What is tone of voice? Your message is […]

5 signs you could benefit from outsourcing your written content to an agency

Struggling with consistently producing top-quality written content for your business? You might want to think about outsourcing… From enticing product […]

How many images should a blog post have?

A picture tells a thousand words… But how many pictures do you need in a thousand-word article? In today’s world […]

9 reasons your eCommerce business needs a blog

Building a consistent, quality blog can take time but did you know it can do wonders for your eCommerce business? […]

7 SEO and writing tools to boost your company blog

Save time, improve accuracy, and help your company blog flourish by using some nifty SEO and writing tools Whether you’re […]

Common grammar mistakes and how to avoid them: capitalisation

Confused by capital letters? Relieve your word-based woes with our capitalisation guide Capitalisation can be a tricky grammar topic to […]

How to write an amazing copywriting brief

Want to make sure your content matches your business needs? Start with a strong copywriting brief Top-tier copywriting starts with […]

Meet the Zipcopi team

We thought it might be nice to introduce you to the team behind Zipcopi! Zipcopi is home to a small […]

Grammar advice: less or fewer?

Less or fewer mistakes… Let’s explore the differences between these confusing terms and when to use each! It’s pretty easy […]

What is evergreen content?

Ever wondered what marketers mean by “evergreen content”? Read on to keep your blogs lush and flourishing!  Looking to start […]