Blog Articles

Luxury chocolate brand

Zipcopi works closely with a multinational luxury chocolate brand and creates regular, optimised blog content. The brand has developed a unique tone of voice to reflect its emphasis on high-quality ingredients and ethical principles. The challenge is maintaining consistency across a plethora of categories.

Ahead of a new product launch, the client required a series of blog posts to assist in awareness and search trends. We developed content ideas based on keyword research while writing in a style that put the new product in the spotlight through engaging and informative copy.

The client quickly approved our content proposals and we immediately got started, incorporating SEO best practices such as relevant internal links. A quick turnaround was imperative and we were able to complete the first blog article (including substantive editing) within 24 hours.

Client relationships are at the heart of what we do, and the positive feedback we receive is just as important as the results. Having worked with this particular brand for nearly 18 months, their website has seen increased traffic and engagement directly attributable to the content Zipcopi has produced. The client values our speed of turnaround and ability to adhere to the brand’s exacting tone of voice guidelines.

Leading web design and SEO agency

As well as working directly with a Bristol-based digital marketing agency, we also white label our services for another web design and SEO agency.

The agency’s client base is broad and international, so we have the opportunity to write about a wide variety of different topics — from fine jewellery and furniture restoration to fire safety and urgent care facilities.

Each month, we produce over 30 carefully optimised blog articles. The articles vary in length, making it important to ensure the right level of detail and adapt style and tone of voice to suit the individual client and subject.

As each blog post has a focus on SEO, we must ensure the content is relevant, engaging, and optimised with keywords naturally woven into the text.

Since taking over the content writing for this client, their subscription lifetime has increased and feedback has been excellent.