Press Releases

upUgo

upUGo is a national specialist in creating data-driven SEO and web copy, with national-profile clients from HSamuel to WHSmith.

Zipcopi is contracted to support upUGo, and we provide them with regular web copy, copy-editing and proofreading services. We help them create and amend content for a range of clients, including fintech companies, a cookware brand, and a podiatry clinic.

upUgo requested support for a multinational luxury chocolate brand. It was central to the project to retain the client’s distinctive tone of voice whilst accurately presenting different products and embedding SEO keywords.

On-time and to the client’s satisfaction, we produced 150 300-word category landing pages for an overhaul of their website ahead of peak Christmas sales traffic.

In the midst of this large-scale project, the chocolate brand requested a 3-hour turnaround of press releases and blogs promoting a key Christmas product. Not only did we meet this deadline with time to spare, but we also suggested a clarified tagline at no extra cost that was subsequently effectively applied across press briefings.

Our relationship with UpUGo continues to develop, underpinned by our commitment to providing excellent copy to exacting specifications in a timely manner.