Tone of Voice

Working with digital marketing agencies has allowed us to adapt Tone of Voice to suit the individual client. We feel it’s important to tailor copy to the client to make sure the content reflects their brand values and appeals to their intended audiences.

Whether it’s a warm and welcoming tone intended for parents of young children or a confident, authoritative voice for B2B customers, we always research the client’s previous work and discuss their intentions.

With ongoing work, we understand that ToV guidelines can change as the company grows and develops. Therefore, we like to stay up to date with any language changes or preferences the client may have and adapt to their needs.